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The Art Of Selling

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  • The Art Of Selling

    Originally posted by Minnesota Scroller
    I also enjoy the art of selling.
    In a recent conversation, Mike made a statement which I thought merited a thread of its own. Thanks Mike !

    What is the art of selling and how do we make it enjoyable?

    Gill
    There is no opinion, however absurd, which men will not readily embrace as soon as they can be brought to the conviction that it is readily adopted.
    (Schopenhauer, Die Kunst Recht zu Behalten)

  • #2
    The art of selling...
    Where one makes the other feel they need something that one has available for a price.

    The true art of selling...
    Where one maneuvers the other in really wanting something one has to offer, while making the other think that they are the true instigator of the transaction process.

    -----------------------------------

    A sales pitch never should end on a question that can be answered by yes or no. You never ask a customer if they want the item: you ask them if they will pay cash or by credit card, you ask them if they want it in a bag or gift wrapped, you ask them if they are getting it for themselves or as a gift to someone else...

    Never pressure someone in buying: discuss their needs, their budget.
    If after discussing the above you feel they should buy the more expensive of two choices you have to offer, but their budget can afford only the cheapest of the two at the moment: refuse to sell it to them.
    Explain to them that you feel that you would be cheating them, and that they either can come back when they can afford the right choice for their needs (give them your card, coordinates, whatever) or they can go and get ripped off by someone with less integrity than you have (don't forget to explain why you feel they need the more expensive item to fill their needs). You would be surprised how many will come back for the more expensive item and respect you for steering them in the right direction.

    ----------------------------------------------------------

    How to make it enjoyable?

    Respect yourself and your customer.
    It's that simple.

    Regards,
    Marcel
    http://marleb.com
    DW788. -Have fun in the shop or it isn't a hobby anymore.

    NOTE: No trees were killed in the sending of this message, but a large number of electrons were terribly inconvenienced.

    Comment


    • #3
      I really enjoy the interaction with potential buyers. I think enticing the customer to pick up and feel an object is the biggest part of making a sale. Also to really believe in your product.
      Cheers. Teresa .

      Comment


      • #4
        Marcel, were you a salesman in your past life? You seem to know a few tricks.

        Teresa, you really said a mouthful of truthfullness.

        Remember, you're not selling a product. You are selling an idea of what the product can do or how it can be used. I don't sell a portrait, I sell the idea of how great this would look above the mantle or how much their son would love the portrait of his cherished dog. I could go on and on but it's just about bed time.

        Nighty night, all.

        And remember, pray for Sharon.
        Mike

        Making sawdust with a Dremel 1680.
        www.picturetrail.com/naturephotos

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